Stay ahead of industry trends with masterclasses, resources, and cutting-edge insights.
Shift from compliance work to delivering high-value, strategic services.
Connect with like-minded professionals and mentors who understand your journey.
How it Works
Our community operates entirely virtually, making it easy to connect, learn, and grow from anywhere in the world.
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Example Topics
Work to master how to level up your business by exploring these topics more in depth with like-minded practicioners.
Pricing with Confidence
Master value-based pricing strategies that align with your expertise and the unique needs of your clients, enabling you to command premium fees while delivering exceptional results.
Positioning for Success
Learn how to position your firm as the go-to advisor in your niche, standing out in a crowded marketplace by showcasing your unique value proposition and thought leadership.
Communication that Influences
Develop the skills to navigate difficult client conversations, articulate your value effectively, and foster stronger relationships through clear, persuasive, and empathetic communication.
Building Scalable Systems
Create efficient workflows and leverage technology to optimize your operations, freeing up time to focus on strategic growth and higher-value services for your clients.
Hi, I'm Carlos...
and I’m proud to be your guide in this journey. For over 15 years, I’ve had the privilege of coaching and supporting financial professionals to grow their skills, their businesses, and their confidence.
Together with Hector Garcia, CPA, I co-founded REFRAME SOCIETY with one bold vision: to rebrand the accounting profession as the most innovative, forward-looking, and creative of all professions.
REFRAME SOCIETY is more than a community—it’s a mission to elevate accountants as strategic thinkers and trusted advisors, helping them unlock new opportunities for themselves and their clients. Whether you’re looking to sharpen your skills, connect with like-minded professionals, or redefine your career, you’re in the right place.
Thank you for visiting, and I hope you’ll join us in this exciting journey to transform the future of our profession.
Here’s to building something extraordinary together!
Pricing
Membership
$1500/semester
Each semester is 6 months. It offers a refreshed curriculum with the latest strategies and tools to keep you ahead in an evolving profession.
Membership + 1:1 Coaching
$3000/semester
You don't have to do this alone. Get the Accountability and Coaching you need from Carlos 1:1 every month to help you get everything out of your head and into reality.
Who can join REFRAME Society?
What is the commitment to join?
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What are the benefits of joining REFRAME Society?
What is a mastermind group, and how does it work?
What is the Community Portal for?
How does membership help me grow my accounting practice?
What if I'm not sure if REFRAME Society is for me?
