PRICING WITH CONFIDENCE

Tricia Browers: Tricia Brouwers is a nationally recognized sales leader, communicator, and trainer with over 30 years of experience helping professionals build trust, confidence, and impact through the power of intentional language. A passionate advocate for autism awareness and the founder of HOPE GROVE, Tricia’s mission is to reach the greatest number of people in the shortest amount of time—making the greatest possible impact on their lives, businesses, and self-belief.

Blair Enns: Blair Enns is a leading expert on pricing, selling, and positioning for professional service firms. As founder of Win Without Pitching and author of "Pricing Creativity," Blair teaches how to move beyond selling time and instead price the true value of expertise.At Pricing with Confidence, Blair will challenge attendees to rethink their pricing approach — shifting from fear-based discounting to leadership-driven value pricing. His keynote will equip accounting professionals to price with courage, clarity, and conviction, unlocking higher profits and deeper client trust.

Ron Baker: Ronald J. Baker is a renowned thought leader who revolutionizes how accounting professionals approach pricing. His work challenges traditional hourly billing models and empowers firms to capture their true value. Drawing from decades of experience as a former CPA and founder of VeraSage Institute, Baker delivers actionable strategies that help accountants shift from cost-plus pricing to value-based models that significantly improve profitability. Attendees will walk away with tools to communicate value, respond to price objections, and transform client relationships from service providers to trusted advisors..

Hector Garcia, CPA: Hector Garcia is a dynamic thought leader at the intersection of accounting technology and practice management. As a practicing CPA and renowned technology consultant, Garcia shares battle-tested approaches that transform traditional billing models into value-focused pricing strategies. His engaging presentation combines real-world case studies with actionable frameworks that attendees can immediately implement. Garcia's unique perspective as both practitioner and educator empowers accounting professionals to confidently communicate their worth, overcome pricing objections, and build stronger client relationships that recognize the true value of their expertise.